Jeff has the experience and the passion for helping people and organizations create workplace cultures based on values and appreciation. With each keynote presentation or workshop, he creates an environment that helps individuals and teams realize their potential in a tangible and fun way.

Jeff enjoyed a 14-year career of creating associate, customer, and vendor experiences in the Ukrop’s grocery business. Ukrop’s workplace culture focused on the Golden Rule and providing excellent products and extraordinary customer service. With a focus on fresh, prepared foods and, more importantly, treating people the right way, Ukrop’s became a destination for local shoppers, as well as retailers from around the world who wanted to learn more about prepared foods and customer service excellence.

Jeff loves spending time with his family and is an engaged and committed community leader. He is on the board of directors of First Things First, a Richmond-based organization that focuses on helping people put their families first. Jeff is also on the board of directors of Full Circle, a grief and family counseling organization in Richmond, Virginia.